Tacony Latin Flavor
Tacony Latin Flavor is a takeout restaurant located in Philadelphia. At the end of 2022, it was acquired by new owners. The new owners wanted to change the website and create a brand identity.
Problem
Previously the website was hosted on Google Business Profile, a free website builder for business owners. Although it served its purpose of showing the menu, it needed to be updated; it did not reflect the new vision of the new owners. They wanted to cut the cost of printing brochures as they noticed it was being discarded after a few uses. They also had an outdated logo that needed to fit different platforms, such as the profile image for Instagram and DoorDash.
Solution
After having a clear understanding of the problem, I advised the following:
• Create a brand identity that can be cohesive throughout the website, social media, and food delivery service platforms.
• Create an eco-system of adaptable logos, such as a primary, secondary, and submark.
• Create a website where people can find everything immediately.
• Create a downloadable one-pager of the menu, which allows the customers to print without the complexity of a tri-brochure.
• Add Google Analytics, allowing them to see how many people downloaded the file and website traffic.
Outcome
• Once they directed their regular customers to view the menu online, they noticed a reduction in time on the phone explaining everything they had cooked.
• From launching the website in February 2023 until August 2023, there have been 945 menu downloads and 1.1K visitors to their website.
• Walk-in customers are greeted with a visible QR code which leads them to the website to view and download the one-pager.
• When visiting the website, it shows all the essential information.
• The website features a video that shows the type of meals they serve, allowing new customers to see what the meals look like.
• Different logo versions, such as profile images and apparel, can be used for different scenarios.
Primary Logo
Secondary Logo
Submark Logo
Profile Icon